As a marketing measurement and investment decision technology provider, Measured provides a single source of truth to support marketers' financial and marketing decisions. Measured empowers marketers to focus on the high-value media decisions that drive customer acquisition based on incremental metrics.
Providing a blend of financial and marketing strategies, the company measures the efficacy or the incremental contribution of paid media channels, campaigns, and tactics. It then applies those measurement insights to help clients make smart investment decisions.
The Measured platform facilitates transparent experimentation across all media channels and tactics to help marketers optimize their media investments and attract potential customers. The Measured platform operates in three different layers.
The foundational layer is the data layer, where thedata is collected and organized in a marketing data warehouse purpose-built for analytics. Secondly, the platform handles the complex heavy lifting of cross-channel data management and continuous data quality validation to inform accurate and trusted measurements. Lastly, Measured serves as a source of truth—a record system for cross channel media reporting and investment decisions measured with incrementality coefficients.
Our goal is to inform marketing investment decisions byrevealing the true incremental contribution of media to sales
Measured informs the contribution of low funnel marketing tactics and gives a measured result in incrementality percentage increase. In effect, the company works as a growth analytics platform. "We help clients understand the true influence of different media tactics," mentions Testwuide. Owing to its value proposition, the company has catered to renowned Fintech companies such as Afterpay and Tally to help them spend more efficiently on paid media tactics to drive growth.
As financial technology and services companies rapidly transition toward digitalization in the wake of COVID-19, Measured has been at the forefront to help them improve their paid media tactics and drive growth. Assisting clients in their marketing investments has translated to Measured's success—attaining a significant growth in its business by over 250 percent. As the market grapples with the transition of entities like Google and Facebook away from user-level tracking and targeting to audience-based targeting, Measured wasprepared for this moment. The technology was built to be agile and the company can adapt its strategies to changes in the market. The future looks bright for Measured.